Palmtree
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Shopify — Leather Shoe Store

A major South Indian based multi brand leather shoe exporter needed an effective way to process customized leather shoe orders.

  1. Started fromE-commerce and cart data
  2. Palmtree builtCommerce and apps
  3. Result65% reduction in average page load time

Problem

A major South Indian based multi brand leather shoe exporter needed an effective way to process customized leather shoe orders for customers in the Indian, European, Singapore geographies.

Challenges

  • Customer has been selling leather shoes online for the last 15 years
  • Like many fast-growing brands the team began to feel that the existing platform was no longer keeping up with their needs
  • Technology limitations and maintenance costs added up to the need to find a superior solution
  • Page load times was comparatively higher because of custom logic and old theme
  • Shipping rates was based on weight and didn’t take into account geography
  • Existing platform didn’t have the flexibility to change shipping rates, leading to loss of revenue on overseas shipments

Solution

  • Optimized shipping process post customized leather shoe order
  • Reduced page load times and increased order conversions after migration
  • Shoe sizes were expressed in UK, US, EU formats
  • New products were added to the existing inventory
  • A 65% reduction in average page load time