Campaign — Retail Chain
A famous retail chain wanted an efficient way to target on-the-go consumers with mobile technology. The main target was to increase the footfalls.
- Started fromLocation and in-store signals
- Palmtree builtCampaigns and ad tech
- ResultCTR raised from 0.57% to 1.85%
Problem
A famous retail chain wanted an efficient way to target on-the-go consumers with mobile technology. The main target was to increase the foot-falls in their retail chain outlets during their famous “Unbeatable Savings” campaign.
Challenges
- Driving store visits to the five store areas
- Identifying geo-zones for each store area
- Creating a creative which was engaging and lead to a conversion
Result
With the clients objective in mind, we created Strategy 1 and from it’s findings we formulated Strategy 2 for better performance.
- Strategy 1
- Generic creative was created with users being targeted based on lat/long
- CTR was moderate at 0.57%
- Strategy 2
- Based on Strategy 1, a new creative was created which additionally incorporated weather and time of the day
- The additional signals and targeting the nearby business cities made the CTR performance increased to 1.03%
- Additionally, a specific creative with specific product discount yielded a higher CTR of 1.85% (more than the industry standard)