Campaign — Telecom Major
A major US based telecom brand needed an effective way of sourcing new clients mainly from users groups.
- Started fromLocation and in-store signals
- Palmtree builtCampaigns and ad tech
- ResultA $2.25 CTA held for the entire campaign
Problem
A major US based telecom brand needed an effective way of sourcing new clients mainly from user groups whose existing contracts from other providers were ending.
Challenges
- This was a mobile only campaign
- The brand wanted to target other telecom providers specifically
- Separate budget for each telecom provider with specific goals
- Targeting was restricted to a small radius from their stores
- Store visit was the main goal
- CTA was $2.50 - cost of each store visit was $2.50
Result
- Small geo fences were created for each store
- These were targeted by using corresponding Zip codes
- Each store had separate campaign for each of the other telecom competitor
- Each campaign had separate creative specific for the competitor with separate tracking scripts to allow tracking of the ads and spends
- Store visit was tracked using geo locations - lat, long on the mobile device
- CTA of $2.25 was achieved and maintained during the entire campaign