Campaign - Outdoor Power Equipment Company

Problem

The goal of our leading outdoor power equipment clients campaign was to highlight the various Test Drive Experience events throughout the country. We helped client’s reach consumers in close proximity to Test Drive Experience locations and encouraged them to add the test drive experience to their calendars, see directions to the nearest event, and learn more about the client's products.

Challenges

  • Encourage clients to visit retail stores
  • Creative to incorporate map to the nearest store
  • Over 200 retail stores needed to be mapped to a geo-fence

Tools

  • Google DFP

  • Geo-aware

  • HTML 5

Result

  • Tap to Map and Tap to Calendar creatives were created
  • Over 200 geo-fences with dynamic geo-aware creative was created
  • The ads allowed multiple interactions and each of them was noted as a CTA
  • The campaign yielded over 1% CTR
  • The client noticed a significant increase in year-over-year attendance at event locations