Campaign — Fast Food Chain
A major US Fast food chain wanted to adapt from traditional TV based advertising and display advertising.
- Started fromLocation and in-store signals
- Palmtree builtCampaigns and ad tech
- ResultAn in-ad store locator that turned views into store visits
Problem
A major US Fast food chain wanted to adapt from traditional TV based advertising and display advertising to mobile advertising
Challenges
- Mobile based video campaign promoting certain food items at specific times
- Food chain was new to mobile advertising and were using TV ads primarily
- Wanted to target in-app inventory
- Brand Awareness, locate store near user
Result
- Creatives were created with HTML 5, moving away from traditional medium
- Interstitial ad size was used with video playing first
- Store locator added to the ad which opens and shows direction for the nearest store
- Store visit confirmed based on geo location
- Interactions measured for each action on the ‘ad’
- Video Interaction
- Map Interaction
- Achieved high interaction rate
- Store locator resulting in a lot of store visits
- Detailed reports given to client with interaction rate and view rate