Campaign - Fast Food Chain

Problem

A major US Fast food chain wanted to adapt from traditional TV based advertising and display advertising to mobile advertising

Challenges

  • Mobile based video campaign promoting certain food items at specific times
  • Food chain was new to mobile advertising and were using TV ads primarily
  • Wanted to target in-app inventory
  • Brand Awareness, locate store near user

Tools

  • InMobi

  • HTML 5

  • XML

Result

  • Creatives were created with HTML 5, moving away from traditional medium
  • Interstitial ad size was used with video playing first
  • Store locator added to the ad which opens and shows direction for the nearest store
  • Store visit confirmed based on geo location
  • Interactions measured for each action on the ‘ad’
    • Video Interaction
    • Map Interaction
  • Achieved high interaction rate
  • Store locator resulting in a lot of store visits
  • Detailed reports given to client with interaction rate and view rate