Beacon - Supermarket

Problem

A supermarket in the city needed to better oversee and impact their customers visits. While 70% of purchasing decisions are made in-store, the company was missing opportunities by only nurturing customers through traditional signage that could not adapt to real-time or location-specific opportunities.

Challenges

  • Need for new communication channel
  • Non-availability of proximity data
  • No proper indoor navigation system

Tools

  • Estimote Beacon SDK

Result

  • Installed many beacons in a single store location
  • Shoppers could create digital shopping lists, view recipes featuring retailer products, and view the retailer’s complete range of offerings
  • Customers now receive promotions tailored to their specific locations inside the store
  • Heatmaps based on customer movements enable the retailers to use space and advertisements more efficiently
  • 42% of shoppers who viewed a targeted message purchased the advertised product
  • 84% of their users used the Supermarket’s App again
  • The supermarket is looking to add user-identification and checkout options in the near future