Beacon — Supermarket
A supermarket in the city needed to better oversee and impact their customers visits. While 70% of purchasing decisions are made in-store.
- Started fromLocation and in-store signals
- Palmtree builtCommerce and apps
- Result42% of shoppers who saw a targeted message bought the product
Problem
A supermarket in the city needed to better oversee and impact their customers visits. While 70% of purchasing decisions are made in-store, the company was missing opportunities by only nurturing customers through traditional signage that could not adapt to real-time or location-specific opportunities.
Challenges
- Need for new communication channel
- Non-availability of proximity data
- No proper indoor navigation system
Result
- Installed many beacons in a single store location
- Shoppers could create digital shopping lists, view recipes featuring retailer products, and view the retailer’s complete range of offerings
- Customers now receive promotions tailored to their specific locations inside the store
- Heatmaps based on customer movements enable the retailers to use space and advertisements more efficiently
- 42% of shoppers who viewed a targeted message purchased the advertised product
- 84% of their users used the Supermarket’s App again
- The supermarket is looking to add user-identification and checkout options in the near future